Motorola ventured into mobile phones in the 70’s and by the 80’s, it had created the DynaTAC. Its history helps shed a light on how flawed culture spread inside Motorola like a virus, eventually killing it. But it was also the most troubled division. Mobility would launch Motorola to new heights. Just a note: historically, Motorola has had two main divisions: communication services, known as Solutions and mobile phones, known as Mobility. They even created the Six Sigma quality process in which 99.99966% of all opportunities must be free of defects. The first transceiver to be used in space.Īnd the first commercial cellular device. Then they came up with the first portable, large-screen television. Motorola’s AM SCR-536 radio became a cornerstone in military communications and helped Allied forces during World War II. They also created receivers for police, portable FM radios and TVs. But it didn’t stop with prehistoric car radios. So, the Galvins changed the company name from Galvin Manufacturing Corporation to Motorola. He combined motor, with a popular commercial suffix, ola (as in Crayola and Victrola), to create Motorola. Since he aimed at cars, he wanted a catchy name. Soon after that, Paul decided to make portable radios which could be installed in cars. In 1928, brothers Joseph and Paul Galvin purchased a bankrupt radio technology company for $750. It was culture and management that killed Motorola. Motorola was a pioneer in mobile communications and helped shape entire markets with groundbreaking products.Īnd, yes, we can summarize this episode and say that it was a giant failing to act upon change.īut we’d be lying, because there’s more to.
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